Mars is one of the largest food companies in the world with over 100,000 associates (members). In Brazil, it operates in three business segments: Petcare (pet food), Confectionery (chocolates, candies and gums) and Food. In 2018, it celebrates 40 years of operation in the country, always investing in innovation, research and solid partnerships for the expansion of its business, with investments of R$ 1 billion between 2012 and 2020.
In order to make the world a better place for pets, Mars Petcare is the absolute leader in the world with food brands such as PEDIGREE®, ROYAL CANIN®, WHISKAS®, OPTIMUM™ and EUKANUBA™. It is one of the few pet food companies that has a complete portfolio for all breeds, sizes, ages and adjuvant to the treatment of diseases, with more than 400 items. In Brazil, the brands of Mars Petcare have a market share of 32% (2017).