Brazilian Renderers participation in VIV Nanjing 2023 opened doors to expand the Brazilian rendering business in China, one of the five largest importers of animal meals in the world. The event took place from September 6th to 8th at the Nanjing International Expo Centre.
The Brazilian Renderers booth, a collaboration between the Brazilian Rendering Association (ABRA) and the Brazilian Trade and Investment Promotion Agency (ApexBrasil), stood out as a reference point among the more than 500 exhibitors at the fair, which welcomed about 30,000 visitors from various sectors related to animal rendering. This was the first edition of VIV Nanjing in which Brazilian exhibitors participated after the Government announced in April the signing of the sanitary agreement between Brazil and China for products from the animal rendering sector, an excellent opportunity to further strengthen the brand of members and sponsors in Asia.
Brazilian Renderers
Since 2012, ABRA and ApexBrasil have promoted the Brazilian Renderers project with the objective of promoting exports from the Animal Rendering sector – meal, fat, blood products and palatabiliy ehancers, and hydrolyzed protein of animal origin. Through participation in fairs, workshops and other special actions of commercial promotion, the projects value attributes of the animal rendering industry and its products – such as quality, health status and sustainability of production – and value the international brands of products, fostering new business for Brazilian exporters.
To learn more visit: brazilianrenderers.com
About ABRA
ABRA is an entity that represents the industries in the animal rendering sector that produce meal, fat, blood products and palatabiliy ehancers, and hydrolyzed protein of animal origin. It is a non-profit entity. It was founded in 2006 and works to promote its members, disseminate actions aimed at the segment, mediate the relationship with other entities and government agencies, in addition to fostering the generation of business in the national and international market.
For more information, visit: abra.ind.br
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) acts to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy.
The Agency carries out diversified commercial promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in large international fairs, and visits by foreign buyers and opinion-makers to know the Brazilian productive structure, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil also acts in a coordinated manner with public and private actors to attract foreign direct investments (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
To learn more, visit: https://apexbrasil.com.br/