Brazilian Renderers project celebrates ten years of achievements.
The voice of a sector that is characterized by innovation, technology and modernity has just completed a decade. On November 9, the Brazilian Renderers Project celebrated ten years of history!
It’s been already 3,652 days dedicated to bringing the best image of Brazilian rendering to the world. Almost 522 weeks focused on promoting animal meals and fats produced in Brazil. And approximately 87,600 hours of hard work for the expansion of borders and market openings.
An effort that brought significant results for the recognition of Brazilian rendering as a synonym of quality before the world. Since the beginning of the Project, the participation of companies has more than doubled, from 30 in 2012 to 76 companies in 2021, an increase of 153%. The number of exporting companies increased from seven to 29 in the same period (increase of 442%), demonstrating a consistent process of internationalization of the sector.
Brazil is well-represented on the international scene
Companies’ confidence in the role played by Brazilian Renderers is directly related to all this growth. The driving force of the Project comes from the successful partnership between ABRA (Brazilian Association of Animal Rendering) and ApexBrasil (Brazilian Trade and Investment Promotion Agency ), carried out since 2012, with successive and uninterrupted renewals.
The sector still has a great export potential to be explored and the continuous support of ApexBrasil is fundamental in this realization. For 2022, the borders of the Project continue to expand: in addition to the consolidation of markets, other target countries remain on the negotiating agenda.
Taking the sector beyond. This is the goal of Brazilian Renderers, a Project that represents a series of industries and people who seek to make a difference in the world and transform society, applying sustainability in a real way. This is the brand of commercial promotion of Brazilian animal rendering products in the international market.
Since 2012, ABRA and ApexBrasil have promoted the Brazilian Renderers project with the objective of promoting exports from the Animal Rendering sector – meal, fat, blood products and palatabiliy ehancers, and hydrolyzed protein of animal origin. Through participation in fairs, workshops and other special actions of commercial promotion, the projects value attributes of the animal rendering industry and its products – such as quality, health status and sustainability of production – and value the international brands of products, fostering new business for Brazilian exporters.
To learn more visit: brazilianrenderers.com
ABRA is an entity that represents the industries in the animal rendering sector that produce meal, fat, blood products and palatabiliy ehancers, and hydrolyzed protein of animal origin. It is a non-profit entity. It was founded in 2006 and works to promote its members, disseminate actions aimed at the segment, mediate the relationship with other entities and government agencies, in addition to fostering the generation of business in the national and international market.
For more information, visit: abra.ind.br
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) acts to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy.
The Agency carries out diversified commercial promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in large international fairs, and visits by foreign buyers and opinion-makers to know the Brazilian productive structure, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil also acts in a coordinated manner with public and private actors to attract foreign direct investments (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
To learn more, visit: portal.apexbrasil.com.br