Focusing on concrete opportunities for companies seeking to expand their international presence, the web series Direto do Mercado – Paraguay Edition provided strategic insights into the business environment of the neighboring country. Held on April 8 by the Brazilian Trade and Investment Promotion Agency (ApexBrasil), the virtual meeting brought together experts to present an overview of the local economy, guidance on market access, and support services available to Brazilian companies.
ABRA attended the event as part of the animal rendering sector’s ongoing efforts to expand its presence in Paraguay. This participation reinforces the preparations for Business Connection Paraguay, a business round organized by Brazilian Renderers — a partnership between the Brazilian Renderers Association (ABRA) and ApexBrasil — which will take place in Asunción on June 12.
The web series program included opening remarks by Mila Rocha from ApexBrasil’s Market Intelligence Department, followed by a presentation from Sandra Rebouças on economic trends and market access. Other speakers included Henri Carrières from SECOM in Asunción, Camila Rey, ApexBrasil’s manager for South America, and Tiago Battaglia, manager at Banco do Brasil in Paraguay. Representatives from the Chamber of Commerce and a business case study also completed the agenda.
Brazilian Renderers
Since 2012, ABRA and ApexBrasil have promoted the Brazilian Renderers project with the objective of promoting exports from the Animal Rendering sector – meal, fat, blood products and palatabiliy ehancers, and hydrolyzed protein of animal origin. Through participation in fairs, workshops and other special actions of commercial promotion, the projects value attributes of the animal rendering industry and its products – such as quality, health status and sustainability of production – and value the international brands of products, fostering new business for Brazilian exporters.
To learn more visit: brazilianrenderers.com
About ABRA
ABRA is an entity that represents the industries in the animal rendering sector that produce meal, fat, blood products and palatabiliy ehancers, and hydrolyzed protein of animal origin. It is a non-profit entity. It was founded in 2006 and works to promote its members, disseminate actions aimed at the segment, mediate the relationship with other entities and government agencies, in addition to fostering the generation of business in the national and international market.
For more information, visit: abra.ind.br
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) acts to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy.
The Agency carries out diversified commercial promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in large international fairs, and visits by foreign buyers and opinion-makers to know the Brazilian productive structure, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil also acts in a coordinated manner with public and private actors to attract foreign direct investments (FDI) to Brazil, focusing on strategic sectors for the development of the competitiveness of Brazilian companies and the country.
To learn more, visit: https://apexbrasil.com.br/
